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This week we are crushing on #TracyVongaiMapfumo #WCW

Tracy is the Founder and Managing Director of Eny’s Treats Pvt Ltd. She is a passion driven young entrepreneur who graduated with a BSc in Agriculture-Crop Science at the University of KwaZulu Natal. Her entrepreneurship journey began in 2018 when she started using her academic knowledge together with a 3 years’ work experience in indigenous plants that have commercial value. She has always had an aspiration to see Zimbabwean food be transformed into competitive products on the market.

Eny’s Treats which was named after Tracy’s late mother who embraced her entrepreneurial skills, specialises in healthy snacks for the upmarket health-conscious consumers. The snacks are a variety of seed bars, balls, trail mix and seed butter. Products are made as natural as possible and most of the raw ingredients are sourced locally from rural small-scale farmers/producers. Recently, Eny’s Treats partnered with the Zimbabwe Resilience Building Fund in training a group of rural women and youths on value addition of natural food resources.

Tracy participated in the FemBioBiz Accelarator program as well as Youth Connekt program where she was awarded the First Runner Up Prize for Mashonaland Central. She was also the Start-Up Business Winner for CBZ YEP 2019.


Tracy Vongai Mapfumo
Managing Director, Eny's Treat

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